Social Media Integration

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Social Media Account Setup and Integration

Social media is becoming an integral part of life online as social web sites and applications proliferate. Most traditional online media include social components, such as comment fields for users. In business, social media is used to market products, promote brands, connect to current customers and foster new business.

Social media web sites allow individuals or businesses to interact with one another and build relationships. The growth trend for sales driven by social media is expected to see significant growth the next several years. Businesses that embrace the culture of the social shopper will have a huge advantage over those who don’t. We have the expertise to assist our clients in selecting the best social media service that suits their business. We can then set up accounts and properly integrate the service into their web site.

Visual and Content Development

Recently there has been a significant shift towards visual social media content on web sites. The emergence and influence of visual platforms such as Pinterest and Instagram have emphasized the need for businesses to think visually if they want to engage with their audience online.

Social media platforms, particularly Facebook and Twitter, have restructured their news feeds to place more emphasis on visuals. Photos and videos on Facebook for example generate significantly more likes than a text-based post. This means that if you are posting links solely featuring written text, it is less likely that you will reach many of your followers than if you added visual elements. Wenex can assist clients in creating an effective visual presentation of their business for use in any number of social media venues.

Social Media Plan Development, Consulting and Management

Businesses in just about every industry are finding creative and effective ways to reach customers through social networks. A professional social media presence can be a daunting task simply to set up, much less maintain. Wenex can consult on and manage a wide range of social media services.

Social Media Performance Monitoring and Reporting

Social media analytics is the practice of gathering data from blogs and social media websites and analyzing that data to make business decisions. The most common use of social media analytics is to mine customer sentiment in order to support marketing and customer service activities.

The first step in a social media analytics initiative is to determine which business goals the data that is gathered and analyzed will benefit. Typical objectives include increasing revenues, reducing customer service costs, getting feedback on products and services and improving public opinion of a particular product or business division.

Once the business goals have been identified, key performance indicators (KPIs) for objectively evaluating the data should be defined. For example, customer engagement might be measured by the numbers of followers for a Twitter account and numbers of retweets and mentions of a company’s name.

There are a number of software tools available for analyzing unstructured data found in tweets and Facebook posts. In addition to to text analysis, many enterprise-level social media tools will harvest and store the data to help with future social media planning.

There are a lot of tools for gathering social media information, but no one place has everything you need. You don’t have time to look at all of the tools, so aggregate your analytics information.

Collecting, analyzing, and acting on all this data can take up a lot of your resources. At Wenex, we can manage your social analytics with efficiency and experience.

Featured Social Media Services

Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. According to statistics from the Nielsen Group, Internet users within the United States spend more time on Facebook than any other website.

Twitter is a free micro blogging service that allows registered members to broadcast short posts called tweets. Twitter members can broadcast tweets and follow other users’ tweets by using multiple platforms and devices.

Google+ is Google’s social networking project, designed to replicate the way people interact offline more closely than is the case in other social networking services. The project’s slogan is “Real-life sharing rethought for the web.”

LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally.

Instagram is an online mobile photo-sharing, video-sharing, and social networking service that enables its users to take pictures and videos, and share them either publicly or privately on the app, as well as through a variety of other social networking platforms, such as Facebook, Twitter and Tumblr

Pinterest is a social curation website for sharing and categorizing images found online. Pinterest requires brief descriptions but the main focus of the site is visual. Clicking on an image will take you to the original source, for example, if you click on a picture of a certain product, you might be taken to a site where you can purchase it or image of some utensil might take you to instructions on its use.

You Tube Channel Setup, Integration and Management

YouTube_80YouTube is the biggest company for video sharing. Thousands of videos are uploaded daily to the YouTube website. YouTube provides any number of Video features to upload and share on the network across the world. YouTube features a wide variety of videos such as educational, entertainment, sports, academic, instructional etc. A growing number of corporations as well as small business are now realizing the business potential of creating a branded channel on YouTube as a marketing tool.

Wenex has a great deal of experience in setting up and managing client You Tube channels. Our service goes beyond just posting a video to a page. We research people who have a need for your product or service and assist in reaching out to them. You Tube like Facebook is an online community and participating in that community will help build your audience and brand recognition.

Wenex Media Works

6 Ashwood Court
Stoney Creek, Ontario, L8E 3E1
Phone 906-662-8284
Toll Free: 1-800-793-6233

wmw@wenexmediaworks.com

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